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AM&E

Redefining a 50-Year Legacy: The Benchmark for Premium Golf Accessories.

With a legacy spanning over 50 years, AM&E partnered with Soul Manufacturing to redefine its brand as the leader in premium golf accessories. Through innovative product designs, a cutting-edge catalog, and cohesive brand evolution, we positioned AM&E as a trusted name in quality and craftsmanship.

From commodity to coveted: transforming a legacy brand into the industry’s gold standard.